Joules pop-up store to open at The Lost Gardens
We’re excited to announce that Joules will be opening a pop-up store here at The Lost Gardens.
Our 200 acres are paradise for explorers, garden romantics and wildlife and plant-lovers alike. Of course, the Joules artists and print design team were charmed by Heligan’s bramble and ivy-veiled mystery, spending hours sketching the inspiring setting and creating the prints that can now be seen though the Joules Spring Summer 20 collections. Heligan’s dizzying array of vibrant flowers set against moody greens and lagoon blues have created the perfect palette and you can see even spot our famous rhododendrons woven throughout the Joules women’s and girl’s collection.
Joules has captured the essence of British style and has become renowned for its high quality clothing and interiors collections. This, along with its strong use of colour, bold prints – all hand-drawn by the talented in-house artists - and unique signature detailing has made the label a well-loved brand with families up and down the country.
To celebrate the grand opening of their pop-up at Heligan, Joules are offering all customers at least 25% off everything between 27th February and 1st March . Alongside this, there will be the opportunity for customers to win one of twenty £100 Joules Gift Cards over the opening weekend.
Tom Joule, Joules Founder and Chief Brand Officer said: “We’re really looking forward to bringing our unique personality and style to Heligan’s explorers over the coming months and can’t wait to open the doors on the 27h of February! We truly believe that this is a fantastic partnership as Heligan encapsulates everything we at Joules believe about spending time with the ones you love in the Great British Outdoors. The gardens even inspired some of the prints and designs that make up our Spring Summer 2020 collection!’’